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Mobile Marketing Set To
Explode Holiday Profits

If your business hasn’t included mobile marketing within its
advertising budget, then this might change your mind: the 2010
holiday season is set to be the most profitable one ever for
businesses who harness the power of text message advertising.
And thanks to the skyrocketing popularity of smartphones and
other Internet-friendly mobile technologies, marketing experts are
predicting that much of the holiday shopping will be done
via mobile phone.

According to ABI Research practice director Neil Strother,
companies would be wise to invest in mobile marketing:
“Brands and marketers that do not include mobile in their
marketing plans this year will miss out on a growing
number of consumers who will be considering products via
their mobile devices, especially those with advanced
smartphones who search and browse products and brands.”

Text message marketing has already established itself
as a dominant player in the marketing arena with higher
opt-in rates and greater opportunities to reach out and
form one-on-one customer relationships. As an example
of text messaging advertising’s many successes,
Mobile Marketing Association recently highlighted a mobile
promotion campaign launched by Wiley Publishing, in which
the “For Dummies” publisher saw an unheard-of 34% opt-in rate.

With results like that, it’s no wonder that many companies
are investing significantly into mobile marketing
for the holiday season.

So how can your company harness the power
of text message advertising in time for the holiday rush?

* Lead up to the holiday season by starting your mobile
promotion campaign in the early autumn months
.
The more brand awareness your business has during
these crucial months, the more likely it’ll be transformed
into sales by December.

* Invest a realistic amount of your marketing budget
towards mobile marketing.
While text message advertising
is less costly than many traditional advertising options,
a strong mobile campaign will need to take place over
the course of three months. That means you need to
allocate the resources to maintain that program long-term.

* Offer incentives and discounts for the consumers who
opt in to your text messages.
Most people this holiday
season will be on the lookout for a great bargain –
and if your texts deliver on your promise, your holiday
opt-in rates will skyrocket.

By engaging with your consumers on a one-on-one
interface with relevant, real-time deals and discounts,
mobile marketing will make this holiday season
your best one yet!

Call 972-539-3832 or Email GraphX Central
Today To See How Affordable Your Own
Text Messaging Program Can Be.

Click Here for your Free Consultation

 

 

 
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